Home fitness firm Peloton Interactive is turning the heads of potential buyers such as e-commerce giant Amazon and sports brand Nike, reports say.

Peloton is deciding whether to accept any bids, according to the reports.

Sales of its exercise bikes and treadmills soared during the pandemic as people stayed at home but demand has slowed after lockdowns were eased.

The company has also faced a number of other challenges in recent months, sending its shares sharply lower.

Amazon declined to confirm or deny whether it is considering making an offer for the US exercise equipment maker.

Peloton and Nike did not immediately respond to requests for comment.

The firm’s shares surged in extended trading after the reports first emerged.

The once-stock market favourite has seen its shares slump in recent months, losing more than 80% of its value in the last year.

As the pandemic saw gyms close in 2020 demand for Peloton’s exercise equipment and remote workout classes jumped, sending its share price soaring.